The first promotional film that I\u2019ve directed and produced was for IIS, a high tech company in Haifa. It was in 1984. The firm used the film in its campaign to gain capital in the NY stock exchange and employ the film for other means such as: acquire resources, illustrate the company qualifications in a very exhaustive ways for guests and clients.<\/p>\n
A promotional film is a very powerful marketing tool that could serves any company, firm, fellowship and even a private person who wishes to expose a product or a creation for the public. A promotional film should usually be relatively short (depending on the subject and aim), punchy and effective. Over the years I\u2019ve produced and directed many promotional films for various companies, agencies and private people.<\/p>\n
A different promotional film, \u201cConversation is clay\u201d, is a 25 minutes film that I\u2019ve created together with the artist: Lea Majaro Mintz. The film presents the work of the sculptor, and broadcasted in channel 1 and channel 2 in Israel, also in various TV stations in Western USA. Israel\u2019s culture consuls present \u201cConversation in clay\u201d upon requests in all Israel\u2019s embassies around the world.<\/p>\n